The car manufacturer company Volkswagen came to us with a particularly specific task – they needed to solve the recurring problem with visuals at conferences, specifically the part where the lecture hasn’t started yet and the attendees are just coming together and finding a place to sit. Coming up with creative and stylish solutions was our ambition from the very beginning. That’s why we’ve decided to do a combination of animation and photography, and have created a tasteful animated countdown combining parallax graphics and real photography.
This creative approach has also brought great challenges – sticking to the company’s strict design manual, while creating an innovative countdown video wasn’t easy. All in all, we did manage to harmonize all of the client’s needs in an elegant way, and created a video which is being used at every congress and conference of Volkswagen Slovakia. The attendees know exactly how much time they have to settle down and the speakers can begin their lectures on time and without delays.