The world is constantly fighting to reduce emissions. In cooperation with Codes Creative agency, we have made a creative campaign with a strong visual link to popular car ads. But instead of cars, we used litter bins which were coated into the real car paints by Aston Martin, Bentley and Rolls Royce. The main goal of the campaign is to motivate people to separate the kitchen waste what can help to reduce greenhouse gas emissions.
ClientMinistry of Environment of the Slovak RepublicAgencyCODES CREATIVEServiceTVC & Online CampaignProductionendriusDirectorViktor CsudaiDOPIvan FintaYear2021