Pontis Foundation – Online Campaign Giving Tuesday

#GivingTuesday is a celebration of generosity, giving, and volunteering. It’s a day to celebrate good deeds and spread goodness worldwide. And that’s exactly what the online spot we filmed for the Pontis Foundation is all about. It’s about a girl who receives an old bike from an old man – a former bike racer. The fulfillment of the headline “Do a good deed yourself and watch what happens” comes when the old man sees the girl on TV winning a race with his old bike. The brief was to convey a message of selfless giving, in a style other than pathetic. We think we succeeded pretty well 🙂