Knauf Insulation – Image Film

From the very beginning, we have treated the Knauf Insulation presentation video concept as an art project in which we wanted no compromises in quality. As a matter of fact, the company has been a long-lasting partner of Prague Fashion Week, therefore we tried to stay away from the grey, monotonous corporate presentations which we all know far too well. We had a big task ahead of us – a task to combine stylish production with non-actors and industrial environments, while showing the best of the company’s branding.
The time was scarce and we had to adjust every industrial location at the company’s headquarters in Prague if we wanted to shoot there. We did a lot of cleaning up, installing film lighting equipment in inaccessible places, and doing everything we could to make the result count. It did. The client’s goose bumps upon the first viewing of the video meant that it would do good even in front of the international committee. We’ve been satisfactorily collaborating with Knauf for more than three years now.