HR Leaders Conference – online teasing

Getting big foreign names to come to Slovakia and give lectures is never easy. This was the aim of a video campaign for the Slovak conference HR Leaders. The videos stylized as press conferences before a Hollywood movie premiere were built on interviews with already confirmed speakers, who talked not only about the conference itself and the benefits for the visitors, but also about what interests them about Bratislava and the neighboring cities.
Thanks to the client’s open-mindedness we were absolutely free in the creative process, which is very noticeable in the authenticity of the final result. However, these dynamic videos came into existence in very difficult working conditions – we had very limited time for the interviews, shooting them in between the speakers’ lectures. Everything had to be thoroughly pre-planned and run as smoothly as possible. In the end the result was very satisfactory and the HR Leaders conference got a new, higher standard for their communication. Vďaka otvorenosti klienta sme mali úplne voľnú ruku v kreatíve, čo sa odrazilo aj na autentickosti výsledku. Dynamické videá pritom vznikali vo veľmi náročných podmienkach – na rozhovory sme mali veľmi málo času, keďže sme ich točili medzi jednotlivými prednáškami. Všetko muselo fungovať ako hodinky. Cieľ sa nám nakoniec podarilo dosiahnuť a konferencia HR Leaders sa posunula v komunikácii o latku vyššie.