Amazonky – Online Campaign

The non-profit organization Amazonky was founded with the aim of changing and improving the healthcare delivery system for breast cancer patients and helping them to improve their physical and psychological condition. The aim of the video was not only to raise awareness of this association, but especially to highlight the issue of insufficient and inaccessible treatment of this very widespread disease. The phrase “I am worth it” became a very strong claim that accompanied the entire campaign of the Amazonky.